ANINE BING
ANINE BING is the Founder and Chief Creative Officer, ANINE BING
The concept of launching a modern fashion brand came naturally to Founder and Chief Creative Officer Anine Bing. Following a successful career as a model and singer-songwriter, Bing and her CEO husband relocated from their native Denmark to Los Angeles, before launching her namesake brand in 2012.
Having lived and traveled all around the world, Anine was inspired to create timeless, effortless pieces, with an elevated edge.“For me, being able to merge my love of fashion with the creative process of design, and then see my pieces being worn on women from all four corners of the globe... There is honestly no bigger honor, or greater feeling”, Bing said.
Today, having amassed a dedicated and loyal following backed by over a million followers on Instagram alone, ANINE BING has evolved into a multimillion-dollar business, with over a dozen brick and mortar stores around the world.
Featured in top print and digital publications including VOGUE, Harpers Bazaar, Forbes, WWD and Business of Fashion, Bing’s designs are regularly worn by A-list celebrities and the industry elite. As a fashion authority, Bing is regularly called upon to speak at industry events, and has recently expanded her line to include creative collaborations with iconic fashion photographer Terry O’Neill.
As the founder of a fashion brand created for women by women, Bing is passionate about supporting nonprofit organizations dedicated to empowering and educating women and children including Dress for Success, Every Mother Counts and Baby 2 Baby.
Today, when not traveling or launching her eponymous flagship stores, Bing lives an active lifestyle in LA with her husband Nico, and their two children Bianca and Benjamin.
